Dirty Locals was started by two individuals who wanted to create an escape from the all work and no play mindset. The seeds are all planted and nurtured by Dannie Urrutia and Jacob Urrutia. This brother and sister duo brainstorms up designs that people can feel connected to, and then puts pen to paper, and makes these designs into products they're proud to share with the world. "We wanted a brand that fits our California lifestyle, where we put a big emphasis on enjoying life as it comes, and having no enemies. There are too many rad people on this earth, and Dirty Locals is all about good vibes. We're all just here to have a good time, so enjoy the ride. We say you do what you do, and do it dirty while you're at it. Dirty Locals is here to serve the worst of the worst, the cream of the crap, and the filthiest of the few. You're in good hands now, my friends. "